Italgraniti at Cersaie 2025

On the occasion of Cersaie 2025, Italgraniti presented the new exhibition space Italgraniti Going Mega, a project designed by architects and art directors Andrea Parisio and Giuseppe Pezzano.

The large slabs, true architectural protagonists, were arranged as scenic backdrops that defined the volumes of the stand and guided visitors through an immersive path. An evocative experience that, through ever-changing perspectives, revealed the surface as a creative language and design opportunity, becoming a place of encounter and inspiration.

Italgraniti Going Mega also carries symbolic and strategic value: it represents the brand’s ability to innovate in design and exhibition experience, and it is directly connected to the investment in the New Production Plant in San Martino in Rio, dedicated to the production of large slabs. With this step, Italgraniti has inaugurated a new phase in its history, strengthening its commitment to innovation and technological research.

Enriching Italgraniti’s exhibition is the Ital Boutique Hotel installation, an exclusive concept that combines elegance and innovation. The spaces, entirely covered with the latest Italgraniti collections – Marble Touch, I Cementi, and the new Natural series – showcase the versatility and expressive power of large-format slabs, capable of transforming the space into an immersive and refined experience.

Every detail of the concept hotel demonstrates Italgraniti’s ability to combine aesthetics and functionality, making surfaces the protagonists of a new way of experiencing space.

Thanks to RealUp® technology, the Natural collection achieves an extraordinary level of realism, enhancing the harmony between texture and ultra-high-definition graphics. The I Cementi series, now enriched with a warmer and more enveloping color palette, interprets contemporary trends and expands design possibilities, offering tailored solutions for the most ambitious projects.