On the occasion of Cersaie 2025, Italgraniti presented the new exhibition space Italgraniti Going Mega, a project designed by architects and art directors Andrea Parisio and Giuseppe Pezzano.
The large slabs, true architectural protagonists, were arranged as scenic backdrops that defined the volumes of the stand and guided visitors through an immersive path. An evocative experience that, through ever-changing perspectives, revealed the surface as a creative language and design opportunity, becoming a place of encounter and inspiration.
Italgraniti Going Mega also carries symbolic and strategic value: it represents the brand’s ability to innovate in design and exhibition experience, and it is directly connected to the investment in the New Production Plant in San Martino in Rio, dedicated to the production of large slabs. With this step, Italgraniti has inaugurated a new phase in its history, strengthening its commitment to innovation and technological research.