Flagship Store Milano

At the center of one of the flagship store windows stands the island kitchen clad in large stone-effect ceramic slabs from the Natural collection, in the White color, launched during the latest edition of Cersaie. The collection is inspired by white limestone, translating its tactile and visual richness into a ceramic material that is durable, functional, and versatile, used not only for flooring and indoor and outdoor wall coverings, but also in furnishings.

For this MDW, The Kitchen Becomes Architecture makes tangible the poetry of nature, subtly vibrating within ultra-contemporary lines and sculptural volumes. With its skillful alternation of solids and voids, the volumetric complexity of the island contrasts with the purity of the office area, characterized by rational and essential lines. This project represents an evolution of the aesthetic journey that defines the Penthouse on Via Statuto. The large apartment designed by Italgraniti Group within the showroom finds a new balance also in the living area. Here, the scenographic materiality of the double suspended bookshelf clad in Calacatta Viola acts as an architectural backdrop and chromatic counterpoint. The result is a profound dialogue between surfaces, colors, and proportions that defines the entire space, celebrating the harmonious encounter between formal rigor and the nobility of materials.

The outdoor installation outside the showroom windows, designed by art directors Andrea Parisio and Giuseppe Pezzano, introduces a new urban furniture system that combines sustainability, aesthetics, and functionality. This module consists of a bike rack, a seat, and a tree planter, which can be combined in various ways to meet the specific needs of each urban space: the bike rack to promote sustainable mobility, the seat to offer a resting space, and the green modules to improve environmental quality.​

The Italgraniti Library installation, designed by architects Andrea Parisio and Giuseppe Pezzano, celebrates the beauty and versatility of ceramics, taking inspiration from the elementary geometry of the circle. A space takes shape for discovering porcelain stoneware, paying homage to the great libraries of the past—monuments to human knowledge: a "temple of matter" that finds a sense of solemnity and harmony in its circular structure. Here, the search for products becomes a simple and intuitive experience, with open shelves forming an amphitheater of colors and surfaces.

With its recent expansion, the flagship store designed by architects Andrea Parisio and Giuseppe Pezzano has reached almost 600 square meters, confirming itself as a reference point for exploring the Group’s products. Conceived as a large apartment, the new space offers architects and designers a tangible yet highly sophisticated use of the Group’s innovative ceramic materials; it also includes an exhibition area dedicated to LOOM, the brand of furniture and accessories covered in porcelain stoneware.

LOOM is the brand dedicated to furnishings and accessories covered in porcelain stoneware. Thanks to a skilful alchemy of performance, functionality and aesthetics, furniture and everyday objects with an exquisitely contemporary style are created.