The centerpiece of one of the flagship store’s display windows is the island kitchen clad in large ceramic slabs with a stone effect from the Natural collection, in the White color, launched during the latest edition of Cersaie. The collection is inspired by white limestone, translating its tactile and visual richness into a ceramic material that is durable, functional, and versatile, used not only for indoor and outdoor flooring and cladding, but also in furnishings.
For this MDW, The kitchen becomes architecture makes tangible the poetry of nature, subtly vibrating within ultracontemporary lines and sculptural volumes. Through its skillful alternation of solids and voids, the volumetric complexity of the island contrasts with the purity of the office area, characterized by rational and essential lines.
This project represents an evolution in the aesthetic journey of the Via Statuto Penthouse. The large apartment designed by Italgraniti Group within the showroom finds a new balance also in the living area. Here, the scenographic materiality of the double suspended bookcase clad in Calacatta Viola acts as an architectural backdrop and a chromatic counterpoint. The result is a deep dialogue between surfaces, colors, and proportions that defines the entire space, celebrating the harmonious meeting between formal rigor and the nobility of materials.