Milan Design Week 2021

Milano Design Week 2021

Ceramic material to be discovered and lived.


The Italgraniti Flagship Store, in via Statuto 21 opens the long-awaited Milan Design Week with a new project by architects Andrea Parisio and Giuseppe Pezzano.

There are two essential elements of the Italgraniti space: "living" the great potential of ceramics and discovering them through a large library of sizes, colors and textures.

The environment recalls the interior of a house with an all-Italian classicism, where the light, filtered by the colonnade, marks the shadows that enhance the materiality of the large slabs of the Silver Grain collection. The same slabs cover the monumental kitchen of rationalist memory.

As in a theater, the limit of the "scene" is marked by the curtain, beyond which the ceramic material can be analyzed, studied and composed.

Thanks to the material library positioned in the center, it is possible to perceive the multiplicity of samples, to then deepen the vision in the micro environments and in the large slabs present in the side displays.

Finally, in a specially dedicated space, you have the opportunity to develop ideas and transform them into a concrete project.

Via statuto 21, Milano
4 – 10 settembre 2021
H 10-20