With BE WELL, presented at Cersaie 2026, Italgraniti explores the relationship between contemporary architecture, ceramic materials and well-being, transforming the exhibition space into an immersive journey inspired by the world’s leading contemporary spas.
Designed by architects and art directors Andrea Parisio and Giuseppe Pezzano, the stand interprets wellness through a sequence of environments dedicated to self-care, movement and regeneration. Italgraniti porcelain stoneware surfaces, together with light, geometry and proportions, help define not only the aesthetic identity of the spaces but also the quality of the overall experience.
Architecture dedicated to Wellness
The project is divided into two main areas, Retreat and Spa, connected by a spacious central colonnade inspired by early twentieth-century thermal bath architecture and reinterpreted in a contemporary style.
Beyond the façade, distinguished by the new Palladio collection, the journey unfolds around a welcoming lounge area and continues through spaces dedicated to water, movement and personal care: changing rooms, showers, a Turkish bath, bathing areas, a yoga room and a skincare area, leading to the large polygonal pool and the revitalising spring.
Each environment is conceived as an independent architectural expression, where materials, light and geometry interact to create balanced, intimate and restorative atmospheres.
A new experience of living
BE WELL stems from a vision of well-being as an increasingly central element of contemporary interior design. The project moves beyond the traditional concept of an exhibition space to showcase the potential of ceramics in architecture: a material capable of combining aesthetics, comfort and quality of experience, helping shape new ways of inhabiting and perceiving spaces.
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