On the occasion of Cersaie 2025, held in Bologna from September 22 to 26, Italgraniti had the pleasure of welcoming clients, architects, designers, and industry professionals to its new exhibition space, called Italgraniti Going Mega.
This project, designed by architects and art directors Andrea Parisio and Giuseppe Pezzano, transformed large slabs into authentic architectural protagonists: arranged as scenic backdrops, they defined the volumes of the stand and guided visitors through an immersive path that gradually revealed itself, offering ever-changing perspectives. An evocative environment where the surface became a creative language and a design opportunity, a place for meeting and inspiration.
Italgraniti Going Mega also held symbolic and strategic value: it represented the brand’s ability to innovate in design and exhibition experiences, and was directly linked to the investment in the new San Martino in Rio plant, dedicated to the production of large slabs. With this investment, Italgraniti inaugurated a new chapter in its history, reinforcing its commitment to innovation and technological research.
See more about Italgraniti at Cersaie 2025
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