On the occasion of Milan Design Week 2025, the space in Via Statuto unveiled a new concept featuring the brand-new Italgraniti Library interior installation and the Urban-Lego outdoor installation, both designed by art directors Andrea Parisio and Giuseppe Pezzano.
With its recent expansion, the flagship store now covers almost 600 square meters, reaffirming itself as a reference point for exploring the Group’s products, drawing inspiration from the surfaces of its three brands, and discovering the many applications of porcelain stoneware. The new Italgraniti Library installation, designed by architects Andrea Parisio and Giuseppe Pezzano, delves into the theme of modularity and the relationship between connection and separation, through an innovative use of stoneware that goes beyond traditional applications and once again highlights its extraordinary adaptability — marking a significant evolution in both space and exhibition experience.
Italgraniti Library
The interior installation celebrates the beauty and versatility of ceramics by drawing inspiration from the elemental geometry of the circle. It becomes a place of discovery for porcelain stoneware, paying homage to the great libraries of the past — monuments of human knowledge: a “temple of material” where the circular structure evokes a sense of solemnity and harmony. Here, product exploration becomes a simple and intuitive experience, with open shelves forming an amphitheater of colors and surfaces. Sample materials can be easily taken, explored, and compared using the large circular table placed at the center of the space. Beyond being an exhibition venue, Italgraniti Library becomes the stage for an immersive experience that invites discovery and sparks creativity.
Discover the new Italgraniti collections
Urban-Lego
The installation outside the showroom windows introduces a new urban furnishing system that combines sustainability, aesthetics, and functionality. This modular system includes a bike rack, a bench, and a planter unit for trees — all of which can be combined in various ways to meet the specific needs of different urban spaces: the bike rack promotes sustainable mobility, the bench provides a resting space, and the green modules help improve environmental quality.
The concept behind Urban-Lego is that of a “filter-oasis” between the urban space and the exhibition area, offering users a pleasant and accessible environment characterized by open, flexible modules.
This “equipped barrier,” which runs parallel to Via Statuto, both separates and connects at the same time, while the use of stone-effect porcelain stoneware gives the elements an elegant, contemporary look, ensuring durability and ease of maintenance.
